Landing pages are an indispensable part of an online business. Whether you sell products or services, you need to choose one of the many WordPress landing page plugins in order to create a sales page to really put them forward to potential buyers. Products, services and even offers can often get lost in the puzzle that is your main website, so it is often important to dedicate a single page that promotes your products/services to the audience.
In this article, we’ll talk about some of the most popular landing page plugins available for WordPress. Before we dive in though, we have to consider the different characteristics that make for a good landing page plugin.
A few years ago, making effective landing pages was strictly the domain of talented web designers. Recently, however, thanks to the growing popularity of WordPress as content management system and corresponding landing page plugins creating an effective landing page has become an option for people less knowledgeable of code. These plugins are being developed with ease of use in mind so that users with only little coding experience are able to create great looking landing pages for their products.